Cases / AGA

A gas is a gas is a gas. And the oxygen AGA sells for cutting and welding applications was just the same odourless substance as any other manufacturer’s product. Which also meant that build up of that gas was just as undetectable, and potentially lethal, as any other.

In a highly innovative move, AGA added a powerful odorant to the gas that immediately alerts the user that the gas is present - if you smell it, you know something is wrong. Branded, logically, as ODOROX®, the product also illustrates AGA’s commitment to safety and a strategic commitment to continue to create new solutions.

Trust your nose

The message, ‘Trust your nose’ is 100% relevant as well as an easy and rewarding one to build the product marketing around.