Stokvis is a major supplier of tape solutions to industry. The challenge was to move from being just a supplier to the professionals and to make major inroads into the profitable consumer segment. For this the company had to raise awareness of their brand, show the versatility of the product and establish memorability for a highly forgettable product category.
By focusing on ‘the art of tape’ (tape is not a cheap temporary solution but a smart problem solver for the DIY) and illustrating this forgettable product in entertaining and memorable ways, Stokvis embarked on impinging on the consciousness of the general DIY consumer.
