As a turn-key partner to the metallurgy industry, UTAB offers solutions in reheating and annealing with a guaranteed increase in production capacity, reduced fuel consumption and emissions. The offer seems almost too good to be true:
With such a strong offering required an equally strong message. And that was encapsulated into an unforgettable and irresistible mission statement:
The Linde Group is the world’s leading gas supplier. Its REBOX® technology is the key to unlocking previously unheard of potential from reheating furnaces. Central to achieving this potential was the work of a specialized team of furnace and reheating experts capable of applying the technology, establishing the improvement guarantees, designing and planning the changes, and implementing the installations. This team is UTAB, working across borders and across multiple Linde markets.
Our challenge was to develop a communications platform that would facilitate and realize the potential for the business model. Taking it from strategy to action. Creating an internal insight, understanding and dedication as well as making a clear offer to potential customers.
By keeping the message direct and to the point, marketing of the UTAB team and the REBOX technology they install focuses on an irresistible target.
More tons, every hour.
And that’s guaranteed.
